Paid ads that pay for themselves.
Forget impressions, reach, and "vanity reports". We run campaigns on Google, Meta, LinkedIn, and Snapchat with a single obsession: positive ROAS. If ads don't make you money, we don't make you pay.
Four channels. One ROAS-obsessed agency.
Each platform fits a different stage of business. We help you pick the right one(s) for your audience, budget, and goals — and run them with the same accountability whether you spend ₹10K or ₹10L per month.
Google Ads
Best when customers are actively searching for what you sell. Search ads + Performance Max + Display + YouTube — all in one ad account.
Meta Ads
Best when you need to create demand. Facebook + Instagram + Reels + Marketplace — visual storytelling at scale, with the world's most precise audience targeting.
LinkedIn Ads
Best when selling to specific job titles, industries, or company sizes. Higher CPL, but the leads convert at premium rates — perfect for SaaS, agencies, and B2B services.
Snapchat Ads
Best when targeting 13-34 year-olds with visual, fast-paced content. Snap Ads, AR Lenses, and Spotlight — cheap reach for D2C brands & lifestyle products.
Not sure which platform fits? Here's how we decide together.
Most agencies push you to "do all platforms" because more spend = more fees. We don't. Here's the honest match-up between business type, audience behavior, and the right platform mix.
E-commerce & D2C
Visual products + impulse buyers. Meta wins for discovery (people don't search "buy X t-shirt", they scroll), Google Shopping captures bottom-funnel high-intent buyers ready to convert.
Local Services
Plumbers, dentists, gyms, salons, lawyers. People actively Google when they need you. Search ads + Google Maps Local Service Ads dominate this. Skip Meta unless you have a unique offer.
B2B / SaaS
You sell to specific job titles + company sizes. LinkedIn's targeting is unmatched here — combine with Google Search for high-intent demo-ready buyers. Meta works for retargeting only.
Course Creators & Coaches
You sell transformation + trust. Meta dominates with video-first storytelling (reels, lives, testimonials). Google Search captures people typing "best [topic] course". Combine for full-funnel.
High-ticket Services
Real estate, financial advisors, consultants, agencies. People research before buying ₹50K+ services. Google Search captures research intent, LinkedIn lets you target by net worth + role.
Lifestyle & Fashion
Fashion, beauty, accessories targeting Gen Z + young millennials. Snapchat owns the 13-24 age demo with cheap reach. Meta covers the broader audience with shoppable Reels + Stories.
Or just remember these 3 rules
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01
Search vs Scroll
If customers actively search for what you sell → Google. If they scroll & discover → Meta.
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02
B2B = LinkedIn
Selling to specific job titles or companies? LinkedIn's targeting beats everything. Higher CPL, but premium leads.
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03
Start with one
Don't spread thin. Master one platform first, prove ROAS, then expand. We'd rather run ₹20K well than ₹2L poorly.
5 steps. Repeat the winners. Kill the losers. Compound forever.
Performance marketing isn't a one-time launch — it's a continuous loop. Here's the operational rhythm we run for every client, every month, on every platform.
Audit
Week 1Free full audit of your existing ad accounts. We surface wasted spend, broken pixels, lost conversions, audience overlap, and untapped opportunities.
Setup
Week 2Tracking is the foundation. Pixels, Conversions API, server-side events, attribution windows, GA4, custom dashboards — all properly wired before a single rupee is spent.
Launch
Week 3Strategic campaign architecture. Audiences, creatives, ad copy, landing pages, budgets, bid strategies — all built from your audit findings, not guesswork.
Optimize
DailyThe real work begins after launch. Daily monitoring, kill underperformers within 48hrs, refresh creatives weekly, expand winning audiences, fix attribution issues.
Scale
Month 2+Once a campaign hits target ROAS, we 2x-5x its budget systematically while monitoring efficiency. Then expand to new audiences, geos, or platforms.
Steps 4 + 5 loop every single month
Optimize. Scale. Optimize. Scale. That's the entire game. Each cycle, your winning campaigns get more budget, your losing ones die, and ROAS compounds. Most clients see their best month at month 6 — not month 1.
3 ways to pay. Pick what fits your stage.
Performance marketing fees should scale with your spend, not stay flat. Here's how we structure pricing so it works for ₹15K/mo budgets and ₹15L/mo budgets equally well — with skin in the game when it makes sense.
Flat Management Fee
Predictable monthly retainer for small & growing budgets. No surprises, easy to plan.
Ad spend range: ₹15K–₹50K/mo
Small businesses, local services, course creators starting out. Single platform focus (Google or Meta).
- 1 platform management
- 3–5 ad sets at any time
- 5 fresh creatives per month
- Bi-weekly optimization
- Monthly performance report
- WhatsApp + email support
% of Ad Spend
Aligned incentives. Our fee scales with your spend — when you grow, we earn more, and you don't pay extra retainer.
Ad spend range: ₹50K–₹5L/mo
D2C brands, SaaS, agencies scaling profitably. Multi-platform setups (Meta + Google, etc.).
- Multi-platform management
- 10–20 ad sets at any time
- 15–25 fresh creatives per month
- Daily optimization & monitoring
- Bi-weekly reports + strategy calls
- Dedicated Slack channel
Performance Bonus
Lower base fee + bonus when we hit your ROAS targets. Maximum skin in the game — for serious scale.
Ad spend range: ₹5L+/mo
Established brands with proven products. Want aligned incentives + scale. Bonus only if we exceed agreed ROAS.
- All platforms + creative team
- Unlimited ad sets & creatives
- Daily optimization + war room
- Weekly strategy calls + reports
- Bonus: 5–10% of revenue above target
- Direct access to senior strategist
Same systematic 5-step process — no shortcuts at any tier
Honest answers to the paid-ads questions every business asks.
Six questions we get on every discovery call — answered upfront, with the same honesty we'd give a friend who's about to spend ₹50K on ads.
01 / Expectations Will my ads actually work? What's realistic ROAS?
Honest answer: depends on your product, margins, and pricing. Anyone promising "guaranteed 10x ROAS" hasn't actually run real campaigns.
- E-commerce / D2C — typical 2–6x ROAS once optimized (month 2-3 onwards)
- High-ticket services — 3–10x ROAS, but with longer sales cycles
- SaaS / B2B — measured in CPL not ROAS; ₹400–2K per qualified lead is good
- First 30-60 days — usually break-even or slight loss as we test & learn. This is normal.
If your product margins are too thin (under 30%), paid ads might never work — and we'll tell you that upfront in the audit instead of taking your money.
02 / Ownership Who owns the ad accounts & the data?
You do. Always. Ad accounts belong to your business — we just operate them. This is non-negotiable for us.
- Ad accounts — created in your business name, billed to your card, owned by you
- Pixels & data — installed on your domain, you keep all conversion data forever
- Creatives — full ownership of all images, videos, ad copy we produce
- If you leave — we hand over admin access, everything stays running. No "agency hostage" tactics.
Run from any agency that creates ad accounts in their name and bills their card. That's a vendor lock-in trap that costs you months of pixel data when you switch.
03 / Budget What's the minimum ad budget I need?
Below ₹15K/month, paid ads usually don't work. Algorithms need data — and data needs spend.
- Meta & Snapchat — minimum ₹10–15K/mo to gather meaningful data
- Google Ads — minimum ₹15K/mo (search keywords are competitive)
- LinkedIn Ads — minimum ₹30K/mo (B2B costs are higher per click)
- Multi-platform — start with one, prove ROAS, then expand
We'd rather turn down a ₹5K/mo client than take their money and waste it. If your budget is under ₹15K/mo, we'll honestly suggest organic content + SEO instead until you can afford to test paid properly.
04 / Failure What if a campaign just doesn't work?
Some campaigns fail — that's reality. What matters is how fast we recognize it and pivot.
- 48-hour kill rule — if an ad isn't performing, we don't let it bleed your budget
- Diagnostic audit — we systematically check audience, creative, landing page, offer, attribution
- Pivot or pause — if we can't fix it within 30 days, we recommend pausing & revisiting strategy
- Honest conversations — sometimes the issue is the product, offer, or pricing — not ads. We say it.
We've had clients where ads didn't work — and our advice was "fix the offer first, then come back". That's what skin-in-the-game looks like.
05 / Guarantees Do you guarantee specific results?
No agency can honestly guarantee specific ROAS or CPL numbers. Anyone who does is either lying or about to set you up with low-quality leads to "hit the number".
What we do commit to:
- Process accountability — every weekly deliverable shipped on time
- Transparent reporting — you see real numbers, not curated "wins"
- Aligned incentives — Performance Bonus model puts our fee at risk if we miss targets
- Cancel anytime — no contracts to mask underperformance
Our average client ROAS is 4.8x because of this discipline — not because we promised it on day 1.
06 / DIY How is this different from running ads myself?
Honestly? You can run ads yourself. Meta and Google make it easy to launch campaigns. The hard part is making them profitable.
What you typically miss running ads solo:
- Pixel + Conversions API setup — most DIY accounts have broken or incomplete tracking
- Audience structure — broad targeting + AI vs precise interests is a 2x ROAS difference
- Creative testing volume — winners come from running 20+ ads, not 3
- Daily kill discipline — DIY ads bleed budget on losers because you check weekly, not daily
- Multi-platform attribution — knowing if Meta or Google drove the sale (last-click is wrong)
Hire us if your ad spend is over ₹30K/mo (the saved waste pays our fee). DIY if you're under that and have time to learn — we even teach this at course.dmat.in.
Ready to make your ads pay for themselves?
From ₹15,000/month ad spend — start with a free audit, get a custom platform recommendation, and see your campaigns scale with daily optimization. No long-term contracts, you own everything, and our average client ROAS is 4.8x.