Terms of Service

Acceptance of Terms

Welcome to DMAT (operated by Pandiri Digital Marketing Pvt Ltd). These Terms of Service ("Terms") govern your use of our website services.dmat.in and our digital marketing and AI training services ("Services").

By accessing our website, requesting a quote, signing a service agreement, or paying for our services, you ("Client", "you") agree to be bound by these Terms. If you don't agree, please don't use our services.

Our Services

DMAT provides the following professional services:

• Website design & development — Custom websites, landing pages, e-commerce stores
• SEO services — Search engine optimization, technical SEO, content optimization
• Performance marketing — Google Ads, Meta Ads, LinkedIn Ads, Snapchat Ads management
• Social media marketing — Organic content, community management, influencer collaborations
• AI automation — Workflow automation, chatbots, AI-powered business systems
• AI & digital marketing training — Live and recorded training programs

Specific service scope, deliverables, and pricing are detailed in individual service agreements or proposals signed with each client.

Eligibility & Account

To use our services, you must:

• Be at least 18 years old
• Provide accurate and current information about yourself or your business
• Have legal authority to engage our services (for businesses, valid GST registration if applicable)
• Comply with all applicable Indian laws and platform policies (Meta, Google, etc.)
• Not be a prohibited business category (see Section 4 below)

Prohibited Business Categories

We do not provide services to businesses in the following categories:

• Illegal products or services under Indian law
• Adult content, gambling, or betting (where prohibited by law)
• Multi-level marketing (MLM) or pyramid schemes
• Cryptocurrency trading or token sales (without proper SEBI/RBI compliance)
• Unregulated financial services, loans, or investment schemes
• Hate speech, misinformation, or content violating platform policies

Service Engagement

Our service engagement follows this typical workflow:

Discovery & Proposal

• Initial consultation via WhatsApp, email, or Zoom call
• Free audit or assessment of your current situation
• Customized proposal with scope, deliverables, timeline, and pricing
• Agreement signing via digital signature or email confirmation

Onboarding

• Kickoff call to align on goals, brand voice, and expectations
• Access provisioning to required platforms (with you retaining ownership)
• Project management tools setup (Notion, Slack, or your preferred system)

Service Delivery

• Work performed according to agreed scope and timeline
• Regular reporting (weekly, bi-weekly, or monthly depending on service)
• Ongoing communication via designated channels

Payment Terms

Service Fees

• Monthly retainers: Payable in advance at the start of each service month
• Project-based fees: Typically 50% advance + 50% on completion (or as agreed)
• Performance-based pricing: Percentage of ad spend or revenue, as agreed in writing
• Training programs: Full payment upfront before course access

Ad Spend (Separate from Service Fees)

Ad spend for paid campaigns (Google, Meta, LinkedIn, Snapchat) is separate from our management fees. You pay platforms directly using your own billing card. We never charge ad spend through our accounts.

Taxes

All fees are exclusive of GST (18%) unless specified otherwise. GST will be added to invoices as per Indian law.

Payment Methods

• Bank transfer (NEFT, RTGS, IMPS)
• UPI payments
• Online payment via Razorpay (cards, net banking, wallets)
• International payments via Wise or Razorpay International

Late Payments

Invoices are due within 7 days of issuance. Late payments may result in:

• Service suspension after 7 days of non-payment
• Late fee of 2% per month on outstanding amounts
• Termination of engagement after 30 days of non-payment

Client Responsibilities

For successful engagement, you agree to:

• Provide timely access: Grant required platform access within 3 business days of request
• Share accurate information: Brand assets, product info, target audience details, business goals
• Respond to communications: Reply to our messages and approval requests within 48 business hours
• Approve creative work: Review and approve creatives, copy, and strategies in agreed timeframes
• Maintain ad spend: Ensure your ad accounts have sufficient billing credit for uninterrupted campaigns
• Comply with policies: Follow all platform policies (Meta, Google, LinkedIn, Snapchat) and Indian advertising regulations
• Provide accurate product/service info: Don't make false claims that could violate advertising policies
• Pay invoices on time: As per agreed payment schedule

Failure to fulfill these responsibilities may impact service delivery and results. We are not liable for delays or underperformance caused by client-side issues.

Deliverables & Timelines

Specific deliverables and timelines are documented in your individual service agreement. Generally:

• Website projects: 2-6 weeks depending on complexity
• Ad campaign launches: 2-3 weeks from kickoff
• SEO projects: Initial audit in 1 week, ongoing monthly deliverables
• AI automation: 2-4 weeks per workflow

Revisions & Changes

Each project includes agreed revision rounds (typically 2-3 rounds). Additional revisions or scope changes may be billed separately.

No Result Guarantees

Intellectual Property

Your Content

You retain full ownership of all content, brand assets, trademarks, and materials you provide to us. By engaging our services, you grant us a limited license to use these materials solely for delivering the agreed services.

Our Deliverables

Upon full payment, ownership of agreed deliverables (websites, creatives, copy, strategies) transfers to you. Specifically:

• You own: Your ad accounts, campaign data, creative assets, websites, domains, content
• You own: All Meta Pixel data, Google Analytics data, LinkedIn Insight Tag data
• We retain: Our proprietary frameworks, methodologies, tools, templates, and case studies
• Shared rights: We may showcase non-confidential aspects in our portfolio (anonymized if requested)

Third-Party Assets

Stock photos, fonts, plugins, and third-party tools used in deliverables remain under their respective licenses. You're responsible for maintaining valid subscriptions where applicable.

Confidentiality

Both parties agree to keep confidential information confidential:

• Client confidential info: Business strategies, financial data, customer lists, trade secrets
• Our confidential info: Proprietary methodologies, internal pricing, team structures, client lists

Confidentiality obligations survive termination of our engagement for 3 years. Exceptions: information that becomes publicly available, was already known, or is required to be disclosed by law.

Disclaimers & Warranties

Our services are provided "as is" and "as available". We make no express or implied warranties beyond what is explicitly agreed in writing.

What We Don't Guarantee

• Specific search engine rankings or positions
• Specific ROAS, ROI, conversion rates, or lead volumes
• Continuous uninterrupted service (platform outages, policy changes happen)
• Compatibility with all future platform updates
• Approval of ad accounts or content by ad platforms

What We Do Guarantee

• Professional execution using industry best practices
• Transparency in reporting and communication
• Confidentiality of your business information
• Honest assessment when something isn't working
• Data ownership — you keep all accounts and data

Limitation of Liability

To the maximum extent permitted by Indian law:

• Our total liability for any claim is limited to fees paid by you in the 3 months preceding the claim
• We are not liable for indirect, incidental, special, or consequential damages
• We are not liable for lost profits, lost data, business interruption, or reputational damage
• We are not liable for third-party platform actions (account bans, policy violations, etc.)
• We are not liable for client-side errors, missed approvals, or insufficient ad budgets

These limitations apply even if we've been advised of the possibility of such damages.

Termination

Termination by You

• Monthly retainers: Cancel with 15 days written notice before next billing cycle
• Project work: Pay for completed work; cancellation fees may apply per signed agreement
• Training programs: Refer to our Refund Policy

Termination by Us

We may terminate with immediate effect if:

• You breach these Terms or our service agreement
• You fail to pay invoices for 30+ days
• You engage in illegal, unethical, or harmful activities
• Continued service violates platform policies or laws
• Communication breaks down beyond reasonable repair

Post-Termination

• We provide 7-day handover support at no extra cost
• You receive all account access, data exports, and deliverables completed to date
• Outstanding invoices remain payable
• Confidentiality obligations continue per Section 9

Governing Law & Jurisdiction

These Terms are governed by the laws of India. Any disputes will be subject to the exclusive jurisdiction of the courts in Hyderabad, Telangana, India.

Dispute Resolution

Before pursuing legal action, both parties agree to attempt resolution through:

• Step 1: Good-faith negotiation between principals (30 days)
• Step 2: Mediation through a mutually agreed mediator (if Step 1 fails)
• Step 3: Arbitration under the Arbitration and Conciliation Act, 1996, in Hyderabad
• Step 4: Court proceedings as a last resort

Changes to These Terms

We may update these Terms periodically. Material changes will be:

• Notified via email to active clients
• Posted prominently on services.dmat.in
• Reflected in the "Last updated" date at the top

Continued use of services after changes constitutes acceptance. For material changes affecting ongoing engagements, we'll seek explicit consent.

Entire Agreement

These Terms, together with any service agreements, our Privacy Policy, and Refund Policy, constitute the entire agreement between you and DMAT regarding our services.

Severability

If any provision is found unenforceable, the remaining provisions remain in full effect.