Paid ads that pay for themselves.

Honest answer: depends on your product, margins, and pricing. Anyone promising "guaranteed 10x ROAS" hasn't actually run real campaigns.

• E-commerce / D2C — typical 2–6x ROAS once optimized (month 2-3 onwards)
• High-ticket services — 3–10x ROAS, but with longer sales cycles
• SaaS / B2B — measured in CPL not ROAS; ₹400–2K per qualified lead is good
• First 30-60 days — usually break-even or slight loss as we test & learn. This is normal.

If your product margins are too thin (under 30%), paid ads might never work — and we'll tell you that upfront in the audit instead of taking your money.

You do. Always. Ad accounts belong to your business — we just operate them. This is non-negotiable for us.

• Ad accounts — created in your business name, billed to your card, owned by you
• Pixels & data — installed on your domain, you keep all conversion data forever
• Creatives — full ownership of all images, videos, ad copy we produce
• If you leave — we hand over admin access, everything stays running. No "agency hostage" tactics.

Run from any agency that creates ad accounts in their name and bills their card. That's a vendor lock-in trap that costs you months of pixel data when you switch.

Below ₹15K/month, paid ads usually don't work. Algorithms need data — and data needs spend.

• Meta & Snapchat — minimum ₹10–15K/mo to gather meaningful data
• Google Ads — minimum ₹15K/mo (search keywords are competitive)
• LinkedIn Ads — minimum ₹30K/mo (B2B costs are higher per click)
• Multi-platform — start with one, prove ROAS, then expand

We'd rather turn down a ₹5K/mo client than take their money and waste it. If your budget is under ₹15K/mo, we'll honestly suggest organic content + SEO instead until you can afford to test paid properly.

Some campaigns fail — that's reality. What matters is how fast we recognize it and pivot.

• 48-hour kill rule — if an ad isn't performing, we don't let it bleed your budget
• Diagnostic audit — we systematically check audience, creative, landing page, offer, attribution
• Pivot or pause — if we can't fix it within 30 days, we recommend pausing & revisiting strategy
• Honest conversations — sometimes the issue is the product, offer, or pricing — not ads. We say it.

We've had clients where ads didn't work — and our advice was "fix the offer first, then come back". That's what skin-in-the-game looks like.

No agency can honestly guarantee specific ROAS or CPL numbers. Anyone who does is either lying or about to set you up with low-quality leads to "hit the number".

What we do commit to:

• Process accountability — every weekly deliverable shipped on time
• Transparent reporting — you see real numbers, not curated "wins"
• Aligned incentives — Performance Bonus model puts our fee at risk if we miss targets
• Cancel anytime — no contracts to mask underperformance

Our average client ROAS is 4.8x because of this discipline — not because we promised it on day 1.

Honestly? You can run ads yourself. Meta and Google make it easy to launch campaigns. The hard part is making them profitable.

What you typically miss running ads solo:

• Pixel + Conversions API setup — most DIY accounts have broken or incomplete tracking
• Audience structure — broad targeting + AI vs precise interests is a 2x ROAS difference
• Creative testing volume — winners come from running 20+ ads, not 3
• Daily kill discipline — DIY ads bleed budget on losers because you check weekly, not daily
• Multi-platform attribution — knowing if Meta or Google drove the sale (last-click is wrong)

Hire us if your ad spend is over ₹30K/mo (the saved waste pays our fee). DIY if you're under that and have time to learn — we even teach this at course.dmat.in.