Capture intent. Close demand.
When someone Googles "buy mens running shoes" or "best dentist near me", they're not browsing — they're buying. Google Ads puts you in front of high-intent traffic across Search, Shopping, Performance Max, Display, YouTube, and Demand Gen.
All 6 Google ad formats. Each one solves a different problem.
Most agencies just say "we'll run Google Ads" without explaining which type. Here are all 6 — and exactly when to use each one. We'll recommend the right mix in your free audit.
Search Ads
Text ads that appear at the top of Google search results when people search for your keywords. Highest-intent traffic on the internet.
Local services, B2B, SaaS, high-ticket products. Anyone whose customers actively search for solutions.
Performance Max
Google's AI runs your ads across all channels — Search, Display, YouTube, Gmail, Maps, Discover — using one campaign with creative assets you provide.
E-commerce stores with product feeds, brands wanting full-funnel reach with minimal management overhead.
Shopping Ads
Visual product cards with image, price, and brand that show up when people search shopping queries. Connected via Google Merchant Center feed.
E-commerce stores with 5+ products. Critical for fashion, electronics, home goods, beauty — any visual product category.
Display Network
Banner & image ads on 2 million+ websites, apps, and Gmail. Reaches 90% of internet users globally — perfect for retargeting + reach.
Retargeting website visitors, abandoned carts, top-of-funnel awareness. Cheap reach for visual brands.
YouTube Ads
Skippable + non-skippable video ads, bumpers, and Shorts ads on YouTube. India's #1 video platform with 460M+ monthly users.
Storytelling brands, course creators, demos, product launches. High engagement, lower direct ROAS but powerful brand recall.
Demand Gen
Visual + video ads in YouTube Shorts, Discover feed, and Gmail. Google's answer to Meta's Reels — built for discovery + visual storytelling.
D2C brands, lifestyle products, course creators. Demand creation rather than capture — discovery moments.
8 things we systematically do every month for your Google Ads.
Google Ads isn't "set and forget" — it's a constant feedback loop of testing, learning, and pruning. Here's exactly what we do every single month to keep your account compounding ROAS.
Keyword Research & Mining
Find new high-intent keywords + add negative keywords to kill wasted spend. Search query mining weekly so we're not paying for "free" or "DIY" searches.
Ad Copywriting & RSA
Write 15+ headlines + 4+ descriptions per Responsive Search Ad. Test new variations every 2 weeks. Match user intent + your USPs in 30 characters.
Bid Strategy Tuning
Manage tCPA, tROAS, Maximize Conversions bid strategies. Adjust based on day-parts, devices, locations, and audience signals. Daily eyes on bid efficiency.
Audience & Demographics
Layer in-market, affinity, custom intent audiences. Bid up high-converting demos (age, gender, parental status) + exclude wasteful ones. Build remarketing lists.
Conversion Tracking
Set up enhanced conversions, conversion values, GA4 import. Track form fills, calls, purchases, page-time. Without this data, Smart Bidding is blind.
Quality Score Optimization
Improve landing page experience, ad relevance, and expected CTR. Quality Score 8+ = 50% lower CPC vs Quality Score 4. We obsess over this.
Budget Pacing & Reports
Daily budget monitoring so you never overspend or underspend. Looker Studio dashboard for real-time visibility. Bi-weekly review + monthly strategy calls.
Competitor Intelligence
Run Auction Insights weekly + monitor competitor ads via Google Ads Library. Track who's bidding higher, what copy is working, and where gaps exist.
60+ hours of expert Google Ads work, every single month
Every action above is tracked in our project management tool. Daily eyes on your account, weekly optimizations, monthly strategy reviews. That's how 4.8x ROAS happens — not magic, just systematic discipline.
5 steps. Specific to Google Ads. Repeatable every month.
Generic ad processes don't work for Google Ads — the platform has its own rhythm of Quality Score, Smart Bidding, Auction Insights, and search query mining. Here's our Google-specific 4-week launch followed by ongoing monthly optimization.
Audit
Week 1Free deep audit of your existing Google Ads account. We surface Quality Score issues, wasted spend on broad match, broken conversion tracking, and untapped keywords.
Setup
Week 2Tracking foundation. GA4 import, Google Tag Manager events, Enhanced Conversions, conversion values, audience lists. Smart Bidding can't work without this data.
Launch
Week 3Strategic campaign architecture — Search + Performance Max + Shopping. Negative keyword lists, ad groups, RSA assets, sitelinks, callouts, structured snippets.
Optimize
DailyThe real Google Ads work. Search query mining, negative keyword additions, Quality Score fixes, RSA refresh, bid adjustments, audience layering.
Scale
Month 2+Once a campaign hits target ROAS, we 2x-5x its budget while monitoring Quality Score. Then expand: new campaign types (PMax, YouTube), new geos, new keyword themes.
Steps 4 + 5 loop continuously — that's compound ROAS
Search query mining never stops. Negative keywords always grow. Quality Score climbs every week. Each cycle, your account gets smarter and CPCs get cheaper. That's why Google Ads compounds — if you actually do the work.
Google Ads management. 3 tiers. Pick what fits your spend.
Built specifically for Google Ads workflow — campaign types, RSA volumes, negative keyword growth, and reporting cadences scale with your ad budget. Same systematic 8-step monthly process across all tiers.
Starter
Perfect for local services + small businesses starting their first profitable Google Ads campaigns.
Recommended ad spend: ₹15K–₹30K/mo
- 1 campaign type — Search OR Performance Max
- 2–3 campaigns with 5–8 ad groups
- 5 RSAs with new variants every 2 weeks
- 50 negative keywords added per month
- Bi-weekly optimization & bid tuning
- Monthly performance reports
- Looker Studio dashboard
- Multi-platform expansion
Growth
For e-commerce, SaaS, and service businesses ready to scale Google Ads across multiple campaign types.
Recommended ad spend: ₹30K–₹1L/mo
- 3 campaign types — Search + Shopping/PMax + Display retargeting
- 5–8 campaigns with 12–20 ad groups
- 15 RSAs with weekly variant testing
- 200+ negative keywords added per month
- Daily optimization & bid tuning
- Bi-weekly reports + monthly strategy calls
- Live Looker Studio dashboard
- YouTube + Demand Gen included
Scale
For brands spending ₹1L+ monthly. Full Google ecosystem coverage. Aligned %-of-spend pricing.
Recommended ad spend: ₹1L+/mo
- All 6 campaign types — Search + PMax + Shopping + Display + YouTube + Demand Gen
- 10–20 campaigns with 30+ ad groups
- Unlimited RSAs + video assets for YouTube
- 500+ negative keywords + competitor exclusions
- Daily war room + dedicated strategist
- Weekly strategy calls + custom dashboards
- Direct Slack channel access
- Quarterly account audit + roadmap
Same systematic 8-step monthly process — no shortcuts at any tier
Google Ads-specific questions, answered honestly.
Six questions we get on every Google Ads discovery call. Real answers, not marketing fluff — same honesty we'd give a friend about to spend ₹50K on Google.
01 / Budget What's the minimum budget for Google Ads?
Minimum ₹15,000/month ad spend. Below this, Google's Smart Bidding algorithm doesn't have enough data to optimize properly.
- ₹15K/mo — works for local services, niche B2B, or single product e-commerce
- ₹30K-50K/mo — sweet spot for most businesses; allows multi-campaign testing
- ₹1L+/mo — full Google ecosystem (Search + PMax + Shopping + YouTube)
- Quality Score means cheaper CPCs once optimized — your effective spend stretches further over time
If your budget is under ₹15K/mo, we'll honestly tell you to focus on SEO + organic content first. We'd rather lose a small client than waste their money.
02 / Strategy Search Ads vs Performance Max — which should I start with?
Almost always start with Search Ads first. Here's why:
- Search Ads — full control over keywords, ad copy, landing pages. You see exactly what's working.
- Performance Max — Google's AI runs everything. Great for scaling, but it's a black box without baseline data.
- The right order: 30-60 days of Search Ads → collect conversion data → THEN launch PMax
- Exception: e-commerce stores with strong product feeds can launch Shopping + PMax together (visual-first products work differently)
Agencies that launch Performance Max on day one without baseline data are gambling with your budget. We don't.
03 / Timeline How long until I see profitable ROAS?
Typical Google Ads ROAS timeline:
- Week 1-2 — Setup + tracking + launch. No results yet, this is foundation.
- Week 3-4 — First conversions trickle in. ROAS often negative (we're learning what works).
- Month 2 — Smart Bidding has 30 days of data. Profitable ROAS typically appears here.
- Month 3+ — Compound effects kick in. Quality Score climbs → CPCs drop → ROAS improves naturally.
Anyone promising "profitable ROAS in week 1" is either lying or spending your money like it's theirs. Real Google Ads success is a 60-90 day game.
04 / Quality Score What is Quality Score and why does it matter?
Quality Score is Google's secret pricing weapon. It's a 1-10 rating Google gives every keyword based on:
- Expected CTR — does your ad get clicked when shown?
- Ad relevance — does your ad match the search intent?
- Landing page experience — does your page deliver what the ad promised?
Why it matters: Quality Score 8+ pays 50% less per click than Quality Score 4 for the SAME keyword. Two competitors can bid on the same keyword and pay completely different CPCs based on Quality Score alone.
Most DIY operators ignore Quality Score. We obsess over it — that's how we deliver 4.8x average ROAS while competitors burn cash.
05 / Landing pages Do I need a separate landing page for Google Ads?
Highly recommended — but not always required. Here's the breakdown:
- Existing strong page — if you have a fast, conversion-focused product/service page, it can work for Google Ads
- Separate landing page — improves Quality Score by 2-3 points, lifts conversion rates 30-80%, and lets you A/B test offers
- When it's mandatory — for B2B lead gen, lead magnets, course launches, and high-ticket services
- Speed matters — landing pages must load in under 3 seconds (Google penalizes slow pages with lower Quality Score)
We can build one for you separately as a Website Designing project (₹3,000 starting) — see /services/website-designing. Or we'll review and optimize your existing page during the audit.
06 / Data ownership Will I lose my Google Ads data if I leave DMAT?
You won't lose anything. Period. Your Google Ads account stays fully yours.
- Account ownership — created in YOUR name, billed to YOUR card, accessible only by you (DMAT has manager-level access via MCC)
- All data stays — keywords, ads, conversion data, audience lists, historical performance — everything remains intact
- Tracking continues — pixels are installed on YOUR domain via GTM (you control that)
- Free handover — we provide a full data export, account walkthrough, and 7 days of transition support
Run from any agency that creates ad accounts in their MCC and bills their card. That's the agency hostage trap that costs you years of pixel data when you switch.
Ready to capture Google demand?
From ₹10,000/month management + ₹15K minimum ad spend. Full Google ecosystem coverage. Quality Score-obsessed daily optimization. 4.8x avg ROAS, ₹6L+ ad spend managed, 122+ campaigns run. Start with a free audit and see exactly where your account stands.